端午节快要到了,甜咸粽子之争也快要拉开帷幕。
小五准备用Python爬取淘宝上的粽子数据并进行分析,看看有什么发现。
爬虫
爬取淘宝数据,本次采用的方法是:Selenium控制Chrome浏览器自动化操作[1]。其实我们还可以利用Ajax接口来构造链接,但是非常繁琐(包含加密秘钥等),直接使用Selenium来模拟浏览器会省去很多事情;
之前的文章我们也用过相同的方法,比如:爬电脑、爬电脑、爬完电脑买不起
最常见的问题是chromedriver驱动与谷歌浏览器的版本不匹配,很容易就可以解决。接下来,我们就开始利用selenium抓取淘宝商品,并使用Xpath解析得到商品名、价格、付款人数、店铺名、发货地址信息,最后将数据保存在本地。
爬虫过程如下图:
详细爬虫代码下载见文末。
数据整理
此时我们爬取得到的数据:
数据还是比较粗糙的,有几个问题需要我们去处理:
-
添加列名 -
去除重复数据(翻页爬取过程中会有重复) -
购买人数为空的记录,替换成 0人付款
-
将购买人数转换为销量(注意部分单位为 万
) -
删除无发货地址的商品,并提取其中的省份
部分代码:
这样我们就对数据完成了清洗与整理,方便下一步进行可视化。
顺便做个排序,看看什么粽子最贵!
前三名都来自御茶膳房旗舰店,让我们看看1780元的粽子长啥样吧!
数据可视化
本文我们打算用pyecharts进行可视化展示。有同学可能使用的是老版本(0.5X),Pyecharts的1.x版本与老版本(0.5X)不兼容,如果无法导入可能是这个问题哈。
可视化所有语句均基于v1.7.1
,通过以下语句可查询你的pyecharts版本:
具体安装与使用案例可以参考教程:Pyecharts 1.x 教程。
扇形图
最贵的粽子1780元看来是吃不起了,那大家都买什么价位的呢?
先按照淘宝推荐的区间划分一下:
再使用pyecharts
来生成不同价格区间的粽子销量占比图。
看来百元以内的粽子(礼盒装)才是大家的正常承受范围,不过我还是选择小区门口的5块钱3个。
词云图
我们用jieba
对爬取得到的商品名称分词,生成词云。
硕大的粽子
周围环绕着几个突出的关键词:礼盒装
、鲜肉
、蛋黄
、嘉兴
、豆沙
、端午节
。除去端午节相关的词汇,我们通过关键词大小似乎就知道几种口味的受欢迎情况。
查阅资料对比一下,还真是大体一致。
心疼我枣粽。
至于嘉兴这个地名,我们后文会继续提到。
条形图
上文我们查到了最贵的粽子,那么销量最好的粽子/店铺是什么呢?
安排
五芳斋
共4款入围,其中一款礼盒装达到了100万+的销量,应该比这个还多(参见微信的10w+)。真真老老
紧随其后,3款粽子进入TOP10。其余的品牌还有稻香村
和知味观
,额,第九名是卖粽叶的,看来自己包粽子的需求也是蛮大的嘛。
粽子店铺销量Top10其实与商品相似,五芳斋官方旗舰店
和真真老老旗舰店
占据首位,遥遥领先。
经过查阅,五芳斋,真真老老,都为嘉兴的粽子两大品牌,那难怪嘉兴
在词云图里那么突出。嘉兴属于浙江省
,销量冠亚军都在这里,那浙江岂不是占比很大。
还真是这样:
地图
继续使用pyecharts
来生成各省份粽子销量分布图[2]
这个销量占比差异真的是太大了。
可以说中国粽子看浙江,浙江粽子看嘉兴[3](通过计算发货地址为浙江的粽子销量占比70.6%,而嘉兴占浙江的87.4%)
小结
粽子自古以来就代表着纪念和美好的祝愿。
而在这个并不安稳的2020,端午的粽子更多了一些祈愿国泰民安,顺利度过阴霾的意义。
“端午安康”不再是一句客套话,而是我们能送给彼此的最好的愿景。
本文数据和爬虫可视化源码下载地址:
https://alltodata.cowtransfer.com/s/d11c8906cd9c4c
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data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(51, 51, 51)" data-darkmode-original-color-15882396318564="rgb(51, 51, 51)" data-darkmode-bgimage-15882396318564="1" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(51, 51, 51)" data-darkmode-original-color-15900529136199="rgb(51, 51, 51)" data-darkmode-bgimage-15900529136199="1" style="word-spacing: 1px;font-size: 14px;color: rgb(51, 51, 51);text-align: right;"><span data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(51, 51, 51)" data-darkmode-original-color-15860613985508="rgb(51, 51, 51)" data-darkmode-bgimage-15860613985508="1" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(51, 51, 51)" data-darkmode-original-color-15870356070738="rgb(51, 51, 51)" data-darkmode-bgimage-15870356070738="1" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(51, 51, 51)" data-darkmode-original-color-15870356071023="rgb(51, 51, 51)" data-darkmode-bgimage-15870356071023="1" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(51, 51, 51)" data-darkmode-original-color-15882384789136="rgb(51, 51, 51)" data-darkmode-bgimage-15882384789136="1" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(51, 51, 51)" data-darkmode-original-color-15882396318564="rgb(51, 51, 51)" data-darkmode-bgimage-15882396318564="1" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(51, 51, 51)" data-darkmode-original-color-15900529136199="rgb(51, 51, 51)" data-darkmode-bgimage-15900529136199="1" style="font-family: 楷体, 楷体_GB2312, SimKai;">点的“在看”,否则就看不到我了555</span></section><p><br /></p></section></section></section></section></section></section>
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